Spencer Holtaway
Designer.
Creative.
Mentor.
Consumer Wellness.
AI Tools.
SaaS.
Business Communication.
Rideshare.
Social Games.
Highlight
Calm Consumer.
Role
Staff Product Designer.
Team
CPO.Product VPs.Product Design Team.Creative / Content Studio.Engineering.
Work
Vision exercises.
Engagement features.
Experimental product launches.
Tight collaboration with research.
Experience.
Chipstack
Microchip Design Software
2025 – 2026
Red9
SQL Server Consultancy
2023 – 2024
Calm
Mental Health & Wellbeing
2020 – 2024
Dialpad
Business Communications
2016 – 2020
Shuddle
Rideshare for Families & Kids
2014 – 2016
Zynga
Words With Friends, Boggle
2010 – 2014
Agencies
PR stunts, stage & events
2006 – 2010
College
Central Saint Martins
2003 – 2006
More work.
Calm for Business.
Role
Staff Product Designer.
Team
Calm B2B GM.Director of Engineering.2 x Front End Engineers.Account Management.
Work
Zero-to-one.
Creation of self-service Calm for Business platform.
- Set up
- User management & authentication
- HRIS Integrations
- Analytics
- Resources
ChipStack Product.
Role
Freelance Product Designer.
Team
CEO / CPO.CTO.Web Eng.
Work
Creation of the ChipStack AI Action Bar.
Information architecture.
Usability improvements.
ChipStack Web.
Role
Freelance Brand Designer.
Team
CEO / CPO.CTO.Framer
Work
Expansion of ChipStack’s web surface.
Creation of detailed product pages.
Visual design, product illustrations.
Built with AI
California Divorce Workbook.
Role
Designer, Builder.
Team
Claude Code.
Work
Creation of California Divorce Workbook.
Collaboration with Claude Code to:
- Ingest legal PDFs.
- Create completion logic.
- Create front end.
- Create lawyer-friendly PDF output.
Creation of marketing website.
Built with AI
Simpler PG&E Outages.
Role
Designer, Builder.
Team
Claude Code.
Work
Creation of a working, at-a-glance PG&E outage tracker.
Collaboration with Claude Code to:
- Pull live data from the PG&E API.
- Display live data for the nearest outages to the device via location services.
- Look up outages by address.
Red9 Product.
Role
Freelance Product Designer
Team
Growth Product Management
Work
Zero-to-one.
Creation of red9’s SQL auto-assessment product.
Creation of multiple reusable data visualization components to enable red9 to experiment and expand the product modularly.
Red9 Web.
Role
Freelance Brand Designer
Team
Growth Product Management
Work
Rebrand of red9’s web presence.
Design for 12+ page product website.
Creation of multiple reusable styles and components to enable the red9 team to experiment and expand their website modularly.
Working with me.
Service & Systems.
With 10 years of UX design for SaaS and specialist technologies like business telephony and microchip design software (Dialpad 2016 – 2020, Calm B2B 2020–2022, Chipstack, 2025), I am always fascinated with learning how systems work and how I can apply service design thinking to making processes more pleasant and efficient for users.
Craft.
Educationally grounded in typography (Central Saint Martins College of Art & Design 2006), I believe less is more and I’m always seeking ways to simplify experiences in the most meaningful ways for customers.
Alignment.
Internally aligning a team with business and customer goals is at the heart of my work. 15+ years working in tech has taught me the value of balancing velocity and growth with true customer satisfaction, to maintain a healthy product and business.
Mentorship.
As an experienced design leader, both as Head of Design at Dialpad (2016–2020) and Staff Designer at Calm (2020 – 2024), I am grateful for the opportunity to mentor designers in practice and politics by sharing experiences and knowledge.
if you’d like to learn more about my creative pursuits, click here
Spencer Holtaway
Designer.
Creative.
Mentor.
Consumer Wellness.
AI Tools.
SaaS.
Business Communication.
Rideshare.
Social Games.
Highlight
Calm Consumer.
Role
Staff Product Designer.
Team
CPO.Product VPs.Product Design Team.Creative / Content Studio.Engineering.
Work
Vision exercises.
Engagement features.
Experimental product launches.
Tight collaboration with research.
Experience.
Chipstack
Microchip Design Software
Freelance Product & Marketing
2025 – 2026
Red9
SQL Server Consultancy
Freelance Product & Marketing
2023 – 2024
Calm
Mental Health & Wellbeing
Staff Product Designer
2020 – 2024
Dialpad
Business Communications
Head of Design
2016 – 2020
Shuddle
Rideshare for Families & Kids
Sr. UX Designer
2014 – 2016
Zynga
Words With Friends, Boggle
Lead UI Designer
2010 – 2014
Agencies
PR stunts, stage & events
Spatial & Print Designer
2006 – 2010
College
Visual Communication
Central Saint Martins, London
2003 – 2006
More work.
Calm for Business.
Role
Staff Product Designer.
Team
Calm B2B GM.Director of Engineering.2 x Front End Engineers.Account Management.
Work
Zero-to-one.
Creation of self-service Calm for Business platform.
- Set up
- User management & authentication
- HRIS Integrations
- Analytics
- Resources
ChipStack Product.
Role
Freelance Product Designer.
Team
CEO / CPO.CTO.Web Eng.
Work
Creation of the ChipStack AI Action Bar.
Information architecture.
Usability improvements.
ChipStack Web.
Role
Freelance Brand Designer.
Team
CEO / CPO.CTO.Framer
Work
Expansion of ChipStack’s web surface.
Creation of detailed product pages.
Visual design, product illustrations.
Built with AI
California Divorce Workbook.
Role
Designer, Builder.
Team
Claude Code.
Work
Creation of California Divorce Workbook.
Collaboration with Claude Code to:
- Ingest legal PDFs.
- Create completion logic.
- Create front end.
- Create lawyer-friendly PDF output.
Creation of marketing website.
Built with AI
Simpler PG&E Outages.
Role
Designer, Builder.
Team
Claude Code.
Work
Creation of a working, at-a-glance PG&E outage tracker.
Collaboration with Claude Code to:
- Pull live data from the PG&E API.
- Display live data for the nearest outages to the device via location services.
- Look up outages by address.
Red9 Product.
Role
Freelance Product Designer
Team
Growth Product Management
Work
Zero-to-one.
Creation of red9’s SQL auto-assessment product.
Creation of multiple reusable data visualization components to enable red9 to experiment and expand the product modularly.
Red9 Web.
Role
Freelance Brand Designer
Team
Growth Product Management
Work
Rebrand of red9’s web presence.
Design for 12+ page product website.
Creation of multiple reusable styles and components to enable the red9 team to experiment and expand their website modularly.
Working with me.
Service & Systems.
With 10 years of UX design for SaaS and specialist technologies like business telephony and microchip design software (Dialpad 2016 – 2020, Calm B2B 2020–2022, Chipstack, 2025), I am always fascinated with learning how systems work and how I can apply service design thinking to making processes more pleasant and efficient for users.
Craft.
Educationally grounded in typography (Central Saint Martins College of Art & Design 2006), I believe less is more and I’m always seeking ways to simplify experiences in the most meaningful ways for customers.
Alignment.
Internally aligning a team with business and customer goals is at the heart of my work. 15+ years working in tech has taught me the value of balancing velocity and growth with true customer satisfaction, to maintain a healthy product and business.
Mentorship.
As an experienced design leader, both as Head of Design at Dialpad (2016–2020) and Staff Designer at Calm (2020 – 2024), I am grateful for the opportunity to mentor designers in practice and politics by sharing experiences and knowledge.
if you’d like to learn more about my creative pursuits, click here
Spencer Holtaway
Designer.
Creative.
Mentor.
Consumer Wellness.
AI Tools.
SaaS.
Business Communication.
Rideshare.
Social Games.
Highlight
Calm Consumer.
Role
Staff Product Designer.
Team
CPO.Product VPs.Product Design Team.Creative / Content Studio.Engineering.
Work
Vision exercises.
Engagement features.
Experimental product launches.
Tight collaboration with research.
Experience.
Chipstack
Microchip Design Software
Freelance Product & Marketing
2025 – 2026
Red9
SQL Server Consultancy
Freelance Product & Marketing
2023 – 2024
Calm
Mental Health & Wellbeing
Staff Product Designer
2020 – 2024
Dialpad
Business Communications
Head of Design
2016 – 2020
Shuddle
Rideshare for Families & Kids
Sr. UX Designer
2014 – 2016
Zynga
Words With Friends, Boggle
Lead UI Designer
2010 – 2014
Agencies
PR stunts, stage & events
Spatial & Print Designer
2006 – 2010
College
Visual Communication
Central Saint Martins, London
2003 – 2006
More work.
Calm for Business.
Role
Staff Product Designer.
Team
Calm B2B GM.Director of Engineering.2 x Front End Engineers.Account Management.
Work
Zero-to-one.
Creation of self-service Calm for Business platform.
- Set up
- User management & authentication
- HRIS Integrations
- Analytics
- Resources
ChipStack Product.
Role
Freelance Product Designer.
Team
CEO / CPO.CTO.Web Eng.
Work
Creation of the ChipStack AI Action Bar.
Information architecture.
Usability improvements.
ChipStack Web.
Role
Freelance Brand Designer.
Team
CEO / CPO.CTO.Framer
Work
Expansion of ChipStack’s web surface.
Creation of detailed product pages.
Visual design, product illustrations.
Built with AI
California Divorce Workbook.
Role
Designer, Builder.
Team
Claude Code.
Work
Creation of California Divorce Workbook.
Collaboration with Claude Code to:
- Ingest legal PDFs.
- Create completion logic.
- Create front end.
- Create lawyer-friendly PDF output.
Creation of marketing website.
Built with AI
Simpler PG&E Outages.
Role
Designer, Builder.
Team
Claude Code.
Work
Creation of a working, at-a-glance PG&E outage tracker.
Collaboration with Claude Code to:
- Pull live data from the PG&E API.
- Display live data for the nearest outages to the device via location services.
- Look up outages by address.
Red9 Product.
Role
Freelance Product Designer
Team
Growth Product Management
Work
Zero-to-one.
Creation of red9’s SQL auto-assessment product.
Creation of multiple reusable data visualization components to enable red9 to experiment and expand the product modularly.
Red9 Web.
Role
Freelance Brand Designer
Team
Growth Product Management
Work
Rebrand of red9’s web presence.
Design for 12+ page product website.
Creation of multiple reusable styles and components to enable the red9 team to experiment and expand their website modularly.
Working with me.
Service & Systems.
With 10 years of UX design for SaaS and specialist technologies like business telephony and microchip design software (Dialpad 2016 – 2020, Calm B2B 2020–2022, Chipstack, 2025), I am always fascinated with learning how systems work and how I can apply service design thinking to making processes more pleasant and efficient for users.
Craft.
Educationally grounded in typography (Central Saint Martins College of Art & Design 2006), I believe less is more and I’m always seeking ways to simplify experiences in the most meaningful ways for customers.
Alignment.
Internally aligning a team with business and customer goals is at the heart of my work. 15+ years working in tech has taught me the value of balancing velocity and growth with true customer satisfaction, to maintain a healthy product and business.
Mentorship.
As an experienced design leader, both as Head of Design at Dialpad (2016–2020) and Staff Designer at Calm (2020 – 2024), I am grateful for the opportunity to mentor designers in practice and politics by sharing experiences and knowledge.
if you’d like to learn more about my creative pursuits, click here
Spencer Holtaway
Designer.
Creative.
Mentor.
Consumer Wellness.
AI Tools.
SaaS.
Business Communication.
Rideshare.
Social Games.
Highlight
Calm Consumer.
Role
Staff Product Designer.
Team
CPO.Product VPs.Product Design Team.Creative / Content Studio.Engineering.
Work
Vision exercises.
Engagement features.
Experimental product launches.
Tight collaboration with research.
Experience.
Chipstack
Microchip Design Software
Freelance Product & Marketing
2025 – 2026
Red9
SQL Server Consultancy
Freelance Product & Marketing
2023 – 2024
Calm
Mental Health & Wellbeing
Staff Product Designer
2020 – 2024
Dialpad
Business Communications
Head of Design
2016 – 2020
Shuddle
Rideshare for Families & Kids
Sr. UX Designer
2014 – 2016
Zynga
Words With Friends, Boggle
Lead UI Designer
2010 – 2014
Agencies
PR stunts, stage & events
Spatial & Print Designer
2006 – 2010
College
Visual Communication
Central Saint Martins, London
2003 – 2006
More work.
Calm for Business.
Role
Staff Product Designer.
Team
Calm B2B GM.Director of Engineering.2 x Front End Engineers.Account Management.
Work
Zero-to-one.
Creation of self-service Calm for Business platform.
- Set up
- User management & authentication
- HRIS Integrations
- Analytics
- Resources
ChipStack Product.
Role
Freelance Product Designer.
Team
CEO / CPO.CTO.Web Eng.
Work
Creation of the ChipStack AI Action Bar.
Information architecture.
Usability improvements.
ChipStack Web.
Role
Freelance Brand Designer.
Team
CEO / CPO.CTO.Framer
Work
Expansion of ChipStack’s web surface.
Creation of detailed product pages.
Visual design, product illustrations.
Built with AI
California Divorce Workbook.
Role
Designer, Builder.
Team
Claude Code.
Work
Creation of California Divorce Workbook.
Collaboration with Claude Code to:
- Ingest legal PDFs.
- Create completion logic.
- Create front end.
- Create lawyer-friendly PDF output.
Creation of marketing website.
Learn more
Built with AI
Simpler PG&E Outages.
Role
Designer, Builder.
Team
Claude Code.
Work
Creation of a working, at-a-glance PG&E outage tracker.
Collaboration with Claude Code to:
- Pull live data from the PG&E API.
- Display live data for the nearest outages to the device via location services.
- Look up outages by address.
Red9 Product.
Role
Freelance Product Designer
Team
Growth Product Management
Work
Zero-to-one.
Creation of red9’s SQL auto-assessment product.
Creation of multiple reusable data visualization components to enable red9 to experiment and expand the product modularly.
Red9 Web.
Role
Freelance Brand Designer
Team
Growth Product Management
Work
Rebrand of red9’s web presence.
Design for 12+ page product website.
Creation of multiple reusable styles and components to enable the red9 team to experiment and expand their website modularly.
Working with me.
Service & Systems.
With 10 years of UX design for SaaS and specialist technologies like business telephony and microchip design software (Dialpad 2016 – 2020, Calm B2B 2020–2022, Chipstack, 2025), I am always fascinated with learning how systems work and how I can apply service design thinking to making processes more pleasant and efficient for users.
Craft.
Educationally grounded in typography (Central Saint Martins College of Art & Design 2006), I believe less is more and I’m always seeking ways to simplify experiences in the most meaningful ways for customers.
Alignment.
Internally aligning a team with business and customer goals is at the heart of my work. 15+ years working in tech has taught me the value of balancing velocity and growth with true customer satisfaction, to maintain a healthy product and business.
Mentorship.
As an experienced design leader, both as Head of Design at Dialpad (2016–2020) and Staff Designer at Calm (2020 – 2024), I am grateful for the opportunity to mentor designers in practice and politics by sharing experiences and knowledge.
if you’d like to learn more about my creative pursuits, click here